FortHill Property is a leading industrial investment fund offering investors access to premium industrial properties.
In 2019 FortHill Property asked us to develop a strong, relevant and distinct brand name and story that would position the business in the wholesale investment market.
Coming up with a name for a business is never easy and this was no exception. It’s a strategic and creative exercise. Our process is to start with an origins story and work from there. The business started in Milton, Otago where the first properties were developed and delivered. Otago became our starting point and a source of inspiration. Just outside of Milton there is a road called FortHill that instantly struck a chord. It’s strong and memorable and creates a clear impression. And so FortHill Property was born.
The brand is based on a strong and simple wordmark backed up by compelling photography of their strong portfolio of properties. It is contemporary, sleek and distinctly New Zealand in style. The brand was launched in 2019 with a basic website and the delivery of the first investment portfolio and information memorandum.
The digital update
In 2021, FortHill Property was gaining traction and a solid reputation. The team came to us to develop their website to reflect their position as New Zealand’s leading investor in industrial property. Because the purpose of the site is to showcase the opportunity for investors, we needed to lift the brand with a focus on striking photography, succinct information, and impressive performance stats.
After we set the objectives and positioning, we spent time designing the structure, interface and user experience – with the user right at the centre of our design strategy. We designed information pages that linked quickly from the central homepage. We then paired the framework with a series of animations to help direct attention around the homepage to all the important information.
The end result – a strong website and a seamless user experience.
Check out FortHill.co.nz